Structure.

The Demand Group works directly with clients and strategic partners in the development of new and existing business opportunities. Depending on the project, a new company is created between the Demand Group and the strategic partner(s) and/or client(s).

In the instance that a new entity is not created, the Demand Group enters into a common understanding with its strategic partner(s) and/or client(s). This common understanding outlines responsibilities of the parties, exclusivity issues, confidentiality, non-circumvention, and compensation.

Many times agreements are not used due to the relationship of the parties, but more often than not they are executed as a form of good business practice.